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Hotels Loyalty program

Discussion in 'questions. answers. conversations.' started by 20Eric19, May 7, 2019.

  1. 20Eric19

    20Eric19 New Member

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    I'm doing research on Hotel loyalty programs. Marriott's merger with Starwood has boosted their base to roughly 110m loyal customers, in comparison to Hilton's 74m. I would like to know how many (what percentage roughly) of those 110m are US customers, and same for Hilton. Anybody have an idea ?
    Thanks, Eric
  2. OCTinPHL

    OCTinPHL Active Member

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    I am guessing that the companies keep that info pretty confidential. But I suggest looking at SEC filings - that may give you some decent info and perhaps point to other places to look (annual reports, litigation).